YouTube Ads are a powerful marketing tool that allow you to tap into the billion-strong video audience. They offer unmatched reach and can serve as a cost-efficient alternative to TV ads. They can help you promote a product, tell a story, or increase brand awareness.

You can run YouTube ad types in different lengths and formats. The ad type that’s right for you depends on your marketing goals and audience. Non-skippable ads allow you the freedom to feature people, dialogue, audio, and more within their allotted content. They are best suited for videos that require viewer engagement, like promos or product launches.

Mastering Video Content: A Guide to YouTube Ads

Skippable ads, also known as TrueView in-stream ads, play before or during other videos on YouTube and across the Google Display Network (GDN). You can overlay a call-to-action text on in-stream videos and some video bumpers. You can also include a final URL and a display URL for your ads. The final URL is the destination that viewers will be sent to when they click on your ad. The display URL is the shortened version of the final URL that you want viewers to see and can be used with any domain name.

Bumper ads are a hybrid of non-skippable and skippable ads that run for six seconds or less before, during, or after a video. You can use them to deliver a short and impactful message that doesn’t interrupt or detract from the user experience.